Serving Different Generations with a Balance of Technology and Human Services

There is no doubt that today’s consumers are smarter and savvier than ever. They expect transparency, quick, accurate service, and convenience. The digital world we live in makes enhanced security and connectivity more important than ever. Yet not every customer wants to bank the same way; we understand that.

At Farmers & Merchants, we cater to multiple generations of customers, all of whom differ slightly in what they want their experience to be like.

The modern, tech savvy consumers, such as Generation Z and Millennials desire digital channels and less human contact. They grew up on technology and desire a trusted source for quick, convenient, and accurate service. So, they prefer our online and mobile banking suite of products which make banking a breeze any time of day or night. And our mobile app is now accessible via phone or tablet for even more convenient service!

Having lived through recession and national financial scandals, Gen X and Boomers tend to be more skeptical of digital services and desire a more personalized human connection. They might prefer to meet for coffee or lunch, so we will take some extra time with them – in person – to answer questions and get to know them better so we can offer suggestions for a suite of products and services to fit their needs.

As a local bank with local employees, we have a unique interest in our customer’s success. We make decisions quickly in house, so there is no waiting for someone hundreds of miles away who doesn’t know them to decide whether they get that loan.

At Farmers & Merchants Bank, it’s important that we provide service, safety, and options for everyone, so we work hard to customize the banking experience for our customers. We offer the services big banks offer, with a more personal touch. We get to know our customers on a personal level. We understand their goals, objectives, and businesses so we can make recommendations that will help them be as successful as possible.

We’re proud to be locally owned and operated and we’re proud to offer a well-rounded approach to customer service – be it tech heavy or more personal in nature. Visit one of our branches today to learn more about how we can customize the banking experience for you!

NMLS #718145

published on 09/22/2022

Photo by Ekaterina Shakharova on Unsplash